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Join Your Peers for Two Days of Educational Content and Networking
OpsStars 2021: Powering the Modern Revenue Engine is a two-day event on October 5 and October 6th. Day one’s agenda contains sessions focused on lessons learned, best practices, tools and Day 2 is hands on workshops – to help you gain the insight you need to make your organization a top-notch Modern Revenue Engine.
This year’s event will bring together Operations Professionals and Go-To-Market Leaders to highlight best practices in people, process, and technology. You’ll hear from speakers from Salesforce, Accenture, ZoomInfo, Outreach , LeanData, and more, on how others are adapting to today's ever-changing landscape, while building the foundation for success longer term.
Vala Afshar is an award-winning inventor, author, weekly podcaster, columnist and speaker on digital business transformation, senior leadership, emerging technologies and disruptive innovation. As Chief Digital Evangelist at Salesforce, he collaborates with C-suite executives, industry analysts and thought leaders from around the world on opportunities for digital change.
Craig Rosenberg
Gartner
Craig is a Distinguished Vice President, Analyst, serving heads of sales and marketing for Gartner. In this role, Mr. Rosenberg develops research and advises customers on the strategy, people, process, technology, and tactics across their sales and marketing that are required to drive repeatable, scalable growth. Mr. Rosenberg is a well-known sales and marketing thought leader particularly with new, innovative strategies such as account based strategy. He spoken at 100's of sales and marketing events and is featured in numerous business publications. Prior to be acquired by Gartner, Mr. Rosenberg was the Chief Analyst and Co-Founder of TOPO from 2013-2019 where he lead research, advisory, and consulting across TOPO's sales, marketing, and sales development practices.
Evan Liang
LeanData
Evan Liang is the co-founder and CEO at LeanData. Prior to LeanData, Evan was the GM and VP Products at Caring.com, where he realized the importance of data in driving revenue growth while managing a sales team on Salesforce and brought on Marketo to automate lead nurturing. Given his own personal experience, he is passionate about helping companies improve their buyer experience and increase sales efficiency. Evan has previously worked in product related roles at eBay and Microsoft and also served as a venture capitalists at Shasta and Battery Ventures.
Raheel Alam
Showpad
Raheel is the solo Salesforce Admin for a high growth B2B SaaS company supporting both high velocity sales teams and Account based Sales teams with highly scalable processes within Salesforce. He is the owner of the entire Salesforce experience and charged with continuous improvement of every touchpoint by Sales, CS and Marketing users. Raheel is also charged with identifying shortcomings and delivering solutions quickly without impacting performance. He owns all Lead Management and Routing and integrations such as Marketo, Outreach, Docusign, Clearbit and LeanData; and is responsible for all technical documentation and training end users regularly on upgrades and new processes.
Franco Anzini
Malwarebytes
Franco Anzini is the Vice President of Revenue Operations for Malwarebytes. He has spent 20 years in the fields of Sales, Marketing and Customer Operations and brings a dynamic skillset to the ongoing development of Operations functions in a wide variety of industries. He has been a key part of 2 IPOs and 4 Strategic Acquisitions where he built multiple cross functional operations teams that drove significant efficiency and scale throughout the organizations. He is an expert in the areas of Quote-to-Cash, Commissions, Sales Planning and Revenue Forecasting. Franco is a native Canadian and holds degrees from the University of Toronto and the University of Windsor.
Matt Bertuzzi
Bridge Group
Matt is responsible for crunching numbers, analyzing models, and architecting tech stacks. If you've ever heard a Bridge Group stat, you've encountered Matt's work. He also leads internal revenue operations and keeps the home fire burning.Matt bleeds podcasts, books, and big ideas. He is never short an answer to the question, “Read or hear anything interesting lately?”As a former Marriott Front Desk Manager, Matt has the distinction of having been howled at by brides, Brown University parents, WWE wrestlers, and soccer/hockey/cheer parents. Years of abuse taught Matt that empathy and laser-like focus on buyers' goals are paramount.Matt started his technology sales career with SDR and AE positions at Sophos, Certified Backup, and AmeriVault. Previously, Matt held a product marketing role at Venyu (now EATEL).
JM Caballero
Zendesk
As a member of the Ops industry with more than 10 years of experience, he’s consulted for tech powerhouses like the biggest microprocessor company all the way to agricultural equipment manufacturers that probably picked the avocado on your toast. Working with startups, mid-cap, and enterprise companies gave him the understanding of “how things work” vs “how things should work”. His wizardry with Lead Gen and Demand Gen led to him being crowned the “Prince of all Leads” by absolutely no one.When he’s not thinking about which color the button on the website will generate more pipeline (green BTW), you can find him chasing his three year old around the local hardware store.
Amanda DePaul
Marketing Consultant
Amanda DePaul is a marketing consultant with over a decade of experience in marketing technology, marketing operations, and demand generation. She's passionate about redefining traditional demand generation strategy and blurring the line between analytical and creative functions to create more cohesive marketing campaigns and higher functioning marketing teams. Amanda has held demand gen and marketing ops leadership roles at Conversica, Host Analytics (now Planful), Domo, and MapR Technologies.
Kimberly Galitz
F5 Networks
Kimberly is a Bizible All-Star Alum, 2x Marketo Engage Champion, and 2020 LeanData OpsStar of the year. In summary; a marketing ops nerd with a focus on creating scalable and efficient processes, and a hunger to learn and advocate for all the products she loves and believes in. And most importantly helping the ops community learn, grow, and showcase their value is a huge passion, and hopes to join forces with others to continue to grow this effort.
Aaron Hill
Winning by Design
As an operator, Aaron has a diverse and successful GTM operating background. Industry experience includes SaaS, Hospitality, Real Estate, Residential Services, and Finance. As a consultant, Aaron has helped companies across an even broader range of industries, spanning from seed funding to publicly traded. Aaron's Expertise in marketing, business development, sales, and customer success provides strategic direction to B2B companies striving for improved recurring revenue growth. He is based in Lincoln, NE where he lives with his wife of 13 years, and 4 children.
Kenny Hsu
AuditBoard
Equipped with almost 20 years of experience across enterprise sales and finance, Kenny Hsu is a prominent B2B and SaaS executive at numerous hypergrowth SaaS companies. He is currently the VP of Revenue Operations at AuditBoard, a leading GRC solution provider that has been named to the Deloitte Fast 500 multiple times. Prior to AuditBoard, Kenny was at Anaplan (NYSE: PLAN), where he was charged with leading the global organization, sales analytics, designing, and implementing a segmented operational model using AI-driven account scoring while revamping territories and quotes processes. Kenny was also formerly the CFO of eCommerce SaaS leader Symphony Commerce (Exit in 2018) and the Worldwide Head of Sales Finance at Medallia (NYSE: MDLA). Kenny was recently named RevOps 100 of 2021 by the Modern Sale and one of the Top 25 Software Sales Executives of 2020 by The Software Report.
Hana Jacover
MadKudu
Hana Jacover has 10 years of experience building best-in-class demand gen and lead management engines for B2B tech companies., Hana is well-versed in solving complex marketing and marketing ops challenges across the pillars of people, processes, and technology. She specializes in acquisition tactics, full-funnel nurturing, lead qualification, and lead management.Taking a part-art-part-science approach to demand generation planning and execution has allowed Hana to uniquely balances data and creativity to bring forth solutions and strategies that yield full-funnel conversions and influenced pipeline.She now brings this experience to her role at MadKudu, where she heads up demand generation efforts. You can also find her teaching sales operation science classes to GreenFig University learners, as well as using her voice to advocate for and uplift BIPOC and women in tech. She is on the Board of Directors for Women In Revenue and also a founding member of DemandGen Report’s Demanding Diversity Council.
Matt Jones
Accenture
Matt is a Managing Director and Practice Lead in Accenture’s Customer Sales & Service group.
Christine Leonard
Amplify
Christine Leonard is the Executive Director of Sales Systems and Renewals at Amplify where she previously served as the Director of Marketing Optimization. Amplify is a pioneer in K–12 education and is leading the way in next-generation curriculum and assessment.
Kendra Matthews
Conversica
Kendra Matthews is a Senior Product Marketing leader at Conversica with over 15 years of experience in product marketing, messaging and GTM program execution. She is passionate about translating product capabilities into compelling business needs. Prior to Conversica, she was responsible for Product Management and GTM programs for some of the IT giants, Sun and Dell and smaller organizations Gravitant (purchased by IBM) and Formant.
Christine Maxey
LeanData
Christine Maxey has a unique and refreshing perspective on the world of sales operations. Refining her craft since 2005, beginning at Sun Microsystems - Christine was presented an opportunity to jump the fence - joining LeanData to sell their product into her old profession. Harnessing what she learned from top sales operations leaders across the country, Christine was invited to take the reins at LeanData - with management citing her as a revenue operations leader with fresh ideas.
Drew Noel
MadKudu
Drew Noel has over 15 years in marketing and revenue operations across multiple industries, at startups, high-growth, and Fortune 500 companies – both internally and as a consultant. He’s held certifications on Salesforce, Marketo, and Oracle Eloqua and managed multi-million dollar technology budgets. He looks forward to sharing knowledge on data, systems and processes always focused toward practical application within the modern revenue stack. He doesn’t get far from metrics in his personal life either, as an avid competitive cyclist and racer.
Josh O’Brien
RevShoppe
Josh got his start as an entrepreneur when he was 14 years old selling his gaming accounts (Diablo 2 and Star Wars Galaxies for those of you wondering). He took that money and started trading stocks – which later paid for his first car, a 1997 cypress green pearl Acura CL. During high school and college, his obsession with buyer experience sparked from working in fine dining. He found that he could influence the buyer’s experience through process and minuscule details from beginning to end. Now he applies this level of thoughtfulness and intention to hundreds of customers at RevShoppe so they can deliver the experience that your buyers and customers deserve.
Don Otvos
LeanData
Don is widely recognized by colleagues, executives and customers alike as a highly valued leader who helps start ups establish operational solutions that produce repeatable performance and sustainable results. He combines his hands-on technical experience with management skills to demonstrate how a strategy of operational excellence and best practices in the sales department extends to all areas of the company. His "contagious enthusiasm" about what he does and the company he works for has given him the ability to bring common understanding between teams and a natural gift for driving consensus when establishing a foundation for processes and procedures.
Joey Penick
Lumen Technologies
Joey is a marketing leader with decades of experience in telecommunications. He leads Lumen’s Field Marketing organization and has partnered with Accenture on a variety of initiatives.
Drew Preston
Accenture
Drew is a Senior Manager in Accenture’s Customer Sales & Service practice. With more than a decade of experience leading CX and revenue operations transformations, Drew also serves as the Partner Lead responsible for Accenture’s partnership with LeanData.
Alison Rouse
CS2
With over a decade of experience in marketing ops, leading marketing operations at Puppet, as the strategic services lead at Full Circle Insights, leader of the SFDC Portland User Group, and now VP of SA and Analytics at CS2, Alison brings an unique depth of experience across all things data, analytics, and system architecture. From designing processes that scale across a broad martech stack, building the infrastructure for marketing metrics to enable actionable insights, and creating analytics frameworks to tell compelling stories, Alison helps revenue teams not only prove the value they bring to their organizations, but improve, creating predictable revenue quarter over quarter.
Rosalyn Santa Elena
Neo4j
With over 20 years of experience leading GTM and Revenue Operations, Rosalyn Santa Elena has a passion for building and optimizing teams, processes, and systems to drive excellence across revenue teams. Having worked for both enterprise companies as well as high growth start-ups, she enjoys an organization where the pace is fast, the ability to impact is significant, and where she can leverage her experience to build scalability long term. Rosalyn is currently the VP of Global Revenue Operations at Neo4j and Host of The Revenue Engine Podcast. She also serves as an Advisor at several high growth companies, including Sendoso, CaptivateIQ, Syncari, Sonar, and Scratchpad. As part of her efforts to elevate the Revenue Operations function and build community amongst Operations professionals, she is also an Executive Member and Chair of the Operations Channel at Pavilion,, an Ambassador at RevGenius, and a member of various other communities, including Sales Hacker, Women in Revenue, Wizards of Ops, Modern Sales Pros, and RevOps Co-op.When not working, she enjoys spending time with her husband, three children, and two dogs at home in the Bay Area.
Cristina Saunders
CS2
With over a decade of experience in marketing ops, Crissy has led marketing ops teams at Marketo, Jive and Agari and is now CEO of CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency) where she has helped 50+ hyper growth B2B tech companies build a stand out marketing operations function. Since the early days of running marketing ops at Marketo, Crissy’s rare depth of experience blends her knowledge of dozens of martech platforms with client coaching to create an ops function that helps the entire company scale effectively and drive revenue. Outside of consulting clients, Crissy is the co-host of fwd:thinking, a B2B marketing podcast that interviews CMOs, VP, and MOps leaders on how marketing ops is changing the B2B game and is the co-founder and board member of the non-profit, Women in Revenue.
Charlie Saunders
CS2
With over a decade of experience in marketing ops, starting in-house at Jive and Epicor and now COO of CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency), Charlie has helped 50+ hyper growth B2B tech companies build a stand out marketing operations function. From getting into the depths of Marketo to coaching marketing leaders on all things operations, Charlie takes a business mindset into marketing ops and helps build high performing marketing teams supported by best in class operations. Outside of consulting clients, Charlie is the co-host of fwd:thinking a B2B marketing podcast that interviews CMOs, VP, and MOps leaders on how marketing ops is changing the B2B game.
Gwen Sparks
Tableau
Gwen leads teams that support field account executives in lead qualification. Focused career on sales leadership with an emphasis on recruiting, hiring and onboarding new talent. Belief in transparency through data drives how programs and teams are shaped.
Sharad Verma
BoostUp.ai
Sharad is the CEO and Co-founder of BoostUp.ai, an AI-based Revenue and Forecasting platform that helps organizations drive predictable, accurate forecasts, accelerate revenue growth, scale deal reviews, and mitigate pipeline risk through accurate data matching, automation, and workflows. Leading organizations such as Lucid, TripActions, and Sisense used BoostUp. Sharad is a repeat tech entrepreneur and SaaS product executive with over 15 years of experience building AI-based analytics and workflow automation products. His previous company, Piqora, helped over 300 brands analyze images on social networks and was sold in 2016. At Yahoo! Sharad led search ranking and advertising groups to generate $100m in incremental revenue.
Jay Vira
LeanData
Jay is an Enterprise Solutions Consultant turned Product Manager at LeanData. He developed a number of LeanData’s strategic customers before shifting his focus to building and scaling the product suite, ensuring LeanData can accelerate and orchestrate the complex GTM strategies of today’s businesses. Prior to LeanData, he studied Mechanical Engineering at UCLA and worked in Accenture’s Technology Consulting arm.
Scott Whelan
Tableau
Scott is an experienced Internet sales, account management, business development and operations executive with more than 16 years of customer facing managing teams and processes in business operations including travel, software, digital marketing and advertising. Currently focused on Sales Operations and Enablement at Tableau and previously working in Sales Ops at Egencia (previously part of Expedia). Prior to that was VP of Business Operations at Hipcricket, General Manager of the Pay-per-Click business Industry Brains and held various technology and Business Operations Manager roles for Marchex, Infospace & Microsoft. Skilled in translating between engineering/product development teams and marketing/sales/biz dev organizations.
Mary Shea
Outreach
As Outreach's VP, Global Innovation Evangelist, Mary Shea conducts research, moderates and participates in panel discussions, delivers sales kickoff speeches and helps business leaders unravel the complicated sales technology landscape as they look to fully enable their sellers for an increasingly complex buying and selling environment. Her research focuses on pressing topics such as the evolving dynamics between B2B buyers and sellers, diversity, equity, & inclusion in B2B sales and the critical role sales technologies play in enhancing the buying and selling experience. Mary is also an advisory board member for Start-Out.StartOut's mission is to increase the number, diversity, and impact of LGBTQ+ founders and amplify their stories to drive economic empowerment for the community. As a former Director and current Advisor, Mary provides strategic advice and support to the organization’s 17,000+ members.
Scott Sutton
ZoomInfo
As VP of Revenue Operations ZoomInfo, Scott is responsible for the design and implementation of sales tools and processes. Scott led DiscoverOrg and ZoomInfo through its creation and implementation of a unified SalesForce CRM and helped Zoominfo grow its GTM in preparation for IPO. Scott spent 10 years working at Daimler with leadership roles in Operations, Procurement, Finance and Data Analytics. Scott studied Business Analytics at Harvard Business School and holds a BS in Business Administration and a Masters in International Management for Portland State University.
