According to Forrester Research, companies that deployed RevOps grew revenue three times faster than those that didn’t. Further, a tighter alignment of go-to-market (GTM) teams can drive a 100–200% increase in return on investment (ROI) for digital marketing initiatives. Welcome to the Dawn of the Revenue Generation! Operations matters now more than ever, giving you more power, influence, and opportunities than ever before to drive business impact. We will review the past and present of revenue-focused operations, and show what’s possible in the future with revenue orchestration. We will conclude by kicking off OpsStars 2022 and why we say, “Without you, we’re not ops!”
Role: All Roles Session Type: Day 1 Opening Keynote
The Third Wave: Marketing Technology Innovation Towards 2030
In this talk, Juan Mendoza will share research from TMW on what he calls "the third wave" of marketing technology which is the next movement of innovation in the industry. Juan will take us through what we learned through the 90s dot-com boom (the first wave), the late 2000s in SaaS boom (second wave) and how it will influence the 2020's and 2030's of Martech innovation. We will look at the intersection of privacy, artificial intelligence, advertising and the role of big tech in how it will shape what we work on into the future. The third wave is coming, are you ready for it?
Speaker(s): Juan Mendoza, The Martech Weekly Role: All Roles, MOPs Session Type: Day 1 Closing Keynote
How Modern Revenue Leaders Go-to-Market
Most CEOs, founders, and revenue leaders dream of becoming winners in their industry but struggle to scale their business as they grow. In fact, less than 1% hit $10M in revenue and fewer than 0.04% have a shot of hitting $50M or having a profitable exit. Surviving is not good enough. You want to thrive, evolve, and, when necessary, transform. Every business as they move from problem to product to platform has to navigate the five valley's of death. In this session, you will discover which valley of death you might be in and how to navigate out of it so you can MOVE forward, confidently.
Speaker(s): Sangram Vajre, WSJ best-selling Author of MOVE, and Co-founder at GTM Partners, Terminus and Peak Community Role: All Roles Session Type: Super Session
Creating LTV through Customer Led Growth
Erol will share findings about how long term customer value (LTV) is driven higher through customer led growth strategies. And that during a downturn, Sales Teams should think like product managers.
Speaker(s): Erol Toker, CEO and Founder, Truly; RevOps Contributor, TechCrunch Role: All Roles Session Type: Super Session
Community Circle of Ops
Join us as we showcase the leading RevOps communities. Their leaders will talk about their community charters and talk about how to get involved. You will get to network in person with community members and find out how each of these communities can be your go-to resources for all things RevOps.
Speaker(s): Rosalyn Santa Elena Mike Rizzo, MarketingPros.com Brad Smith, Wizards of Ops Briana Okyere, AdaptivOps Communities Represented: OpsStars, Wizard of Ops, MarketingOps.com, AdaptivOps Role: Operations Session Type: Birds-of-a-Feather
What the Ops? The "Never Have I Ever" Ops Edition
Vent, laugh and validate why Ops can feel so thankless, yet so rewarding. A quick sample... "Never have I ever submitted QBR reports and realized I made a mistake!" If you are in Ops and haven't had this happen, consider yourself lucky.
Speaker(s): Christine Maxey, Director of Revenue Operations, LeanData Monica Bacican, Senior Sales & Revenue Operations Manager, LeanData Role: All Roles Session Type: Birds-of-a-Feather
(Using hands) 2 words, 1st word has 2 syllables, 2nd word has 2 syllables... it's MOps CHARADES with MarketingOps.com (formerly the MO Pros community)! Join in a game of charades lead by MarketingOps.com's fearless leader, Mike Rizzo. This will have you laughing hysterically... what better way to meet new people and network!
Speaker(s): Mike Rizzo, MarketingOps.com (formerly MO Pros community) Role: MOPs Session Type: Birds-of-a-Feather